About the Book

A is for Analytics is an innovative children's book that introduces kids to the world of data and analytics. Each letter of the alphabet represents a different analytics term, with a technical definition and simplified explanation provided for easy understanding. The book is also filled with captivating illustrations, featuring lovable llamas that children will adore.

Some key terms introduced in the book include:

  • Analytics

  • Breakeven

  • Correlation

  • Data

  • ETL

  • Funnel Analysis

  • Graph

  • Histogram

  • Impressions

  • ... and many more!

Product Details

Publisher ‏ : ‎ 33 Sticks (January 1, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 60 pages
Binding : Smyth Sewn case bound
ISBN-10 ‏ : ‎ 0578328216
ISBN-13 ‏ : ‎ 978-0578328218
Item Weight ‏ : ‎ 9.6 ounces

A Captivating Learning Experience

With each turn of the page, children are introduced to essential analytics concepts and terms in a fun, engaging, and easy-to-understand manner. Our lovable Llama mascot serves as a friendly guide, leading readers through an enchanting world filled with vivid illustrations and delightful characters.

The Story Behind A is for Analytics

While we are actively doing a lot of work at the higher education level to prepare the next generation of analysts, we felt education about data needed to start at a much younger age. And so the idea to create a children’s book was born. We believe that if we can get children interested in data and analytics at a very young age, we have the ability to create a new generation of critical thinkers that can help take back our world from all the bad actors who have used data for evil rather than good. 

While the book is targeted at early readers, it’s designed in such a way that it will be entertaining and educational for people of all ages. We’ve taken key analytics terms for each letter in the alphabet and paired the letter with a formal definition, a more child friendly explanation, and a corresponding illustration to help the reader visualize the concept. 

The initial sketches for the book were made in January of 2021 and it has been an incredibly challenging and rewarding process getting the book ready for print and ready to sell to the public. 

It would have been much easier to grab a few terms, slap a simple definition on the words and add in some stock photos, but we wanted to do this right. We wanted this book to be taken seriously, as the challenge we are looking to solve is an incredibly serious challenge. 

What's Inside

  • Alphabetical Analytics Journey: Each letter of the alphabet is paired with an important analytics term, concept, or principle, guiding readers through the world of analytics in a fun and systematic way.

  • Vivid Illustrations: Award-winning illustrator Shai Dahan brings each concept to life with captivating and colorful illustrations that spark curiosity and facilitate understanding.

  • Informative Explanations: Authors Jason Thompson and Hila Dahan provide clear and concise explanations of each analytics concept, ensuring that readers of all backgrounds can easily grasp the ideas presented.

  • Real-World Examples: The book offers relatable real-world examples to help readers understand the practical applications of analytics and the impact of data-informed decision making.

Who is this Book For?

A is for Analytics is perfect for children aged 4 to 10, or anyone with a curious mind and a love for learning. Parents, teachers, and educators will appreciate the book's accessible and age-appropriate content, making it an excellent tool for introducing analytics concepts to young learners.

Order Your Copy Today

Embark on a magical journey of discovery and inspire a lifelong love for data and analytics with A is for Analytics. Order your copy today and start making a difference in your child's learning journey!